Post by romanamitaseo00 on May 14, 2024 2:13:33 GMT -5
Anyone who has ever dealt with the topic of corporate influencers knows the job ambassadors from OTTO. The Hamburg-based platform provider launched a program in 2017 to involve its employees more closely in communication . At the time, the impulses came from two directions, as press spokeswoman Eugenia Mönning explains: “Firstly, very technical questions were often asked in the job interviews that the recruiters were unable to answer in depth. We also received feedback that the applicants would have liked to get to know someone from the team. Today, tech talent in particular can choose where they want to work. Salary and technology are hygiene factors. They simply have to be right.
And then it depends on the team and the way they work. Secondly, we have found that many colleagues are simply keen to talk about their work. We have brought these two needs together. We tried to cover all touchpoints in the candidate journey, which means: everywhere you come into Buy Whatsapp Number Data contact with OTTO, you should meet corporate influencers.” OTTO has now thoroughly revised the program and created new profiles. For example that of the Tech Ambassador. Dr. Frederike Fritzsche is the company and the OTTO brand's first full-time corporate influencer . We spoke to Mönning and Fritzsche about the realignment of the program. Corporate Influencer live: OTTO job ambassadors at a trade fair The job ambassadors give OTTO a face at trade fairs, among other things.
Four years of job ambassador program: What were your personal highlights? Mönning : The feedback from the market and from other communicators who were enthusiastic and asked how our program and the interaction with corporate communications worked. You let go of a lot of things and communication becomes democratized to a certain extent. What pleased me most was the statements from new colleagues who cited contact with someone from the corporate influencer program as the main reason for their decision to choose OTTO. This shows me that the program works. Fritzsche : My absolute highlight was the start of our tech snack video series. I thought it was nice to find words of praise in the comments for not putting OTTO in the foreground. I would like to achieve that. I don't want to stand out there and constantly shout: “OTTO is great!” I would rather show what we do and reach people through the content.
And then it depends on the team and the way they work. Secondly, we have found that many colleagues are simply keen to talk about their work. We have brought these two needs together. We tried to cover all touchpoints in the candidate journey, which means: everywhere you come into Buy Whatsapp Number Data contact with OTTO, you should meet corporate influencers.” OTTO has now thoroughly revised the program and created new profiles. For example that of the Tech Ambassador. Dr. Frederike Fritzsche is the company and the OTTO brand's first full-time corporate influencer . We spoke to Mönning and Fritzsche about the realignment of the program. Corporate Influencer live: OTTO job ambassadors at a trade fair The job ambassadors give OTTO a face at trade fairs, among other things.
Four years of job ambassador program: What were your personal highlights? Mönning : The feedback from the market and from other communicators who were enthusiastic and asked how our program and the interaction with corporate communications worked. You let go of a lot of things and communication becomes democratized to a certain extent. What pleased me most was the statements from new colleagues who cited contact with someone from the corporate influencer program as the main reason for their decision to choose OTTO. This shows me that the program works. Fritzsche : My absolute highlight was the start of our tech snack video series. I thought it was nice to find words of praise in the comments for not putting OTTO in the foreground. I would like to achieve that. I don't want to stand out there and constantly shout: “OTTO is great!” I would rather show what we do and reach people through the content.