Post by account_disabled on Feb 27, 2024 4:49:24 GMT -5
To talk about corporate social responsibility in Mexico is to frequently refer to the ESR Distinction, a recognition granted by the Mexican Center for Philanthropy (CEMEFI) and held by companies that go through the corresponding self-diagnosis process year after year to endorse their commitment to the environment. And social. This distinction has become one of the main references for consumers who want to identify brands that behave in an environmentally friendly manner and are concerned about generating a positive social impact in their communities, but it also constitutes an important gateway. entry for organizations that want to make a deep commitment to managing their responsible efforts. A study recently carried out by the Good.Must.Grow agency. found that although many consumers emphasize the importance of choosing responsible brands, few of them can effectively identify them. This phenomenon is mainly attributed to the limited corporate efforts to efficiently communicate their responsible actions. The ESR Distinctive is possibly the most representative insignia of social responsibility in the perception of many Mexican consumers, which is why it constitutes at first glance great support for brands that wish to project themselves as responsible.
Many companies know this and that is New Zealand WhatsApp Number why year after year they seek to apply for this recognition; But can consumers identify the companies that boast it? If you think you belong to the group of consumers most skilled at identifying these brands, we invite you to try it by taking this simple test and sharing your results on social networks. It is important to remember that its results are based on the companies that make up the 2016 list. How about it? Could you identify them all? If not, don't worry, there are many brands that - even without this recognition - make efforts in favor of the environment and the communities in which they operate. Possibly some of them communicate their activities more efficiently than those that do have the badge. The truth is that the communication of corporate responsibility goes much further than the use of badges, which, although they represent great support to support a brand's efforts, do not constitute a communication strategy in themselves. Responsible companies must then build better strategies that allow them to connect on an emotional level with their stakeholders, making their values known and encouraging them to commit to them by participating actively and constantly. Myths to break Here are some myths we need to bust about the ESR badge.
Certifies responsible companies: Although it serves to support those organizations that make efforts in favor of the environment and their community, it is not a certificate in social responsibility, but rather a recognition granted by the Mexican Center for Philanthropy (CEMEFI) 2. It is an absolute: Companies that have the distinction do not automatically become responsible companies. CSR is a commitment that must be assumed constantly and it is the companies that remain firm in this form of management that can be called responsible beyond the labels. 3. It is for large companies Companies of all sizes can apply to obtain the ESR Distinction; There are few restrictions in terms of industry and in all cases a self-questionnaire is answered with questions related to Quality of Life, Business Ethics, Link with the Community and Care and Preservation of the Environment. 4. It is all you need to communicate Although the ESR Distinction can serve as support for companies to communicate their responsible commitment, the most advanced in this matter know that a much deeper strategy is needed to truly connect with their stakeholders. and create links that allow them to move forward together.
Many companies know this and that is New Zealand WhatsApp Number why year after year they seek to apply for this recognition; But can consumers identify the companies that boast it? If you think you belong to the group of consumers most skilled at identifying these brands, we invite you to try it by taking this simple test and sharing your results on social networks. It is important to remember that its results are based on the companies that make up the 2016 list. How about it? Could you identify them all? If not, don't worry, there are many brands that - even without this recognition - make efforts in favor of the environment and the communities in which they operate. Possibly some of them communicate their activities more efficiently than those that do have the badge. The truth is that the communication of corporate responsibility goes much further than the use of badges, which, although they represent great support to support a brand's efforts, do not constitute a communication strategy in themselves. Responsible companies must then build better strategies that allow them to connect on an emotional level with their stakeholders, making their values known and encouraging them to commit to them by participating actively and constantly. Myths to break Here are some myths we need to bust about the ESR badge.
Certifies responsible companies: Although it serves to support those organizations that make efforts in favor of the environment and their community, it is not a certificate in social responsibility, but rather a recognition granted by the Mexican Center for Philanthropy (CEMEFI) 2. It is an absolute: Companies that have the distinction do not automatically become responsible companies. CSR is a commitment that must be assumed constantly and it is the companies that remain firm in this form of management that can be called responsible beyond the labels. 3. It is for large companies Companies of all sizes can apply to obtain the ESR Distinction; There are few restrictions in terms of industry and in all cases a self-questionnaire is answered with questions related to Quality of Life, Business Ethics, Link with the Community and Care and Preservation of the Environment. 4. It is all you need to communicate Although the ESR Distinction can serve as support for companies to communicate their responsible commitment, the most advanced in this matter know that a much deeper strategy is needed to truly connect with their stakeholders. and create links that allow them to move forward together.